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As we trudge through the chilly winter months, it’s no surprise that the short days and constant drizzle start to take their toll.
When the sky has been grey for what feels like weeks, and the only bit of heat you get is from radiators working overtime, it’s impossible not to dream of sunnier days and relaxing by the pool.
If you’ve caught yourself dreaming of beaches lately, you’re in good company, as winter sun escapes are more popular than ever.
Why Winter Escapes are More Popular than Ever
For many Brits, the combination of cold temperatures, dark mornings, and limited daylight can leave them feeling drained.
January and February in particular tend to bring a post-Christmas lull, which often triggers holiday searches.
In fact, the travel industry even has a name for the surge, labelling the first weekend in January as ‘Sunshine Saturday’ due to the sheer amount of people who book or search for their next trip on that day.
It’s the moment many people realise they are ready to swap grey skies for blue ones, and have something in the calendar to look forward to.
Top Winter Sun Destinations for 2025/26
If you’re considering a winter getaway, you’ve got plenty of options to choose from.
Sharm El Sheikh holidays continue to be a favourite as a result of its year-round sunshine, clear water, and easy access to reefs, making it the perfect destination for those who want to do a bit of snorkelling.
Thailand also shine during winter, especially in its dry season. Whether you’re after bustling markets, golden beaches, or incredible food, it ticks a lot of boxes for travellers willing to fly long-haul.
There is also the Maldives, a classic winter sun escape. Think white sands, calm lagoons and consistent warm weather.
It’s ideal if you are after total relaxation or want to try snorkelling from your own villa/ For those that prefer a blend of sunshine and city life, Dubai continues to be a top pick thanks to its mix of beaches, malls, rooftop restaurants, and desert experiences.
Unexpected Alternatives for Those Seeking Something Different
If you prefer something a little quieter or more offbeat, Cape Verde might be your perfect match.
The islands of Sal and Boa Vista offer warm temperatures, golden sands, and a laid-back atmosphere.
Plus, it’s a relatively short flight from the UK, meaning you get the sunshine without the long-haul fatigue and jet lag, as well as fewer crowds as many flock towards the popular, predictable hotspots.
For something even more unique, Senegal is becoming a growing favourite among curious travellers. You’ll find everything there.
From wildlife reserves to vibrant culture, plus winter temperatures that make exploring genuinely enjoyable. If you’d prefer a blend of beaches and nature closer to home, try La Gomera in the Canary Islands.
It’s quieter than Tenerife or Gran Canaria, and its volcanic hiking trails make it perfect for active travellers who want their winter break to offer more than just sunbathing.
Travel Trends: How Many of Us Are Escaping the Cold?
Recent travel data suggests that more people are prioritising winter sun than ever before. International travel has continued to climb, and the start of 2025 saw hundreds of millions of tourists jetting off globally.
Africa saw a 9.4% growth in arrivals during the first quarter of the year, compared to the previous year. It’s clear that people are no longer waiting for summer to get their dose of sunshine anymore.
Instead, they are heading off earlier in the year to reset, recharge, and enjoy a change of scenery.
Part of this shift comes from the fact that winters in the UK have felt colder and snowier in the past few years.
When the idea of scraping ice off your car again feels unbearable, it’s easy to see why a spontaneous week away in the sun becomes appealing.
That feeling of ‘I just need a break’ is driving more winter travel decisions, especially amongst younger travellers and families looking to brighten up the otherwise dreary and dull months after Christmas.
Is it Time for Your Winter Sun Escape?
If you’re feeling the winter slump, booking a getaway could be exactly what you need. A few days of warmth can work wonders.
Whether it’s lounging by the pool with a book, trying new foods, exploring somewhere completely different, or simply soaking up the sunshine you’ve been missing, it can be the perfect, much-needed reset.
And, with so many destinations offering guaranteed warmth, it’s easier than ever to find a spot that suits you, and your travelling style.
