Appearance is an essential aspect of everyday life, whether we like it or not.
Unfortunately, judging a book by its cover is exactly what we do when interacting with anyone, so making a good first impression is important.
A well-kept appearance and confidence can benefit your life in numerous ways. From socializing daily with friends and acquaintances to trying to scale the professional ladder, confidence is key to success.
One barrier that tends to interfere with one’s confidence, especially in men, is height.
Men on the shorter side of the spectrum often feel insecure about their height, and who can blame them?
Sadly, We’ve developed a society that makes jokes out of it, so it is no surprise that it would affect some people’s confidence.
For this reason, the shoe industry has made a killing selling shoe lifts to individuals who want to add extra centimeters to their height. But that’s all they get, just a couple extra centimeters.
So what do we do? What other options do these people have? Heels? Not exactly a subtle approach.
Fortunately, for anyone out there who is not satisfied with the current options, there may be a new solution.
A new company has begun to trend on social media with a shoe that doesn’t just add centimetres, but inches.
This company is Conzuri, an up-and-comer who has made it their mission to fix this problem by designing height-boosting sneakers, dress shoes and boots that are both comfortable and inconspicuous.
But is this too good to be true? Let’s take a look at this shoe company and see what it really is that they have to offer.
Conzuri started as the passion project of founder Jack Consalvi, who knew there had to be a better solution than we already had.
Since its debut in 2020, the company has gained over 64k followers on Instagram and counting.
Consalvi’s last project was a fitness brand that, over the span of five years, gained 140k followers on social media and over 3.5 million likes.
With this data and a growing interest in the product, it’s easy to project massive growth for the shoe company over time.
The Height Boosting Insoles
The secret behind Conzuri’s height-enhancing shoes is the built-in insoles in all their pairs.
Depending on the shoe, the insole offers an extra 1 to 3 inches of secret height that looks completely natural to the naked eye.
Potential customers have a wide variety of options when it comes to the shoes themselves, from sneakers of various silhouettes and colours to high-quality dress shoes. They even have a suede Chelsea Boot.
For those not interested in buying a new shoe, the insoles are also sold separately and can fit in any sneaker. Like the shoes, the insoles have a range of height between 1 and 3 inches.
The shoes in the photo above are the ICE RUNNERS (2.5’’ Boost), the focal sneakers of their social media campaign, with influencers stopping people on the streets and asking them to try a pair.
Public reception has been overall positive during this initial campaign, with people shocked to see the results.
Likewise, on the website itself, reviews are overwhelmingly positive. Many customers rate each shoe highly and claim that their confidence has increased tenfold since wearing them.
Aside from people happily stating that the shoes do what they say, many of these reviews also mention that they are comfortable, which is a rare feat in the ‘platform shoe’ realm.
This is due to both the build of the shoe and the feel of the insole, with the fabric being very high in quality and the insoles being compared to walking on a cloud.
Health And Safety Considerations
Of course, with any lifted shoe, the question of orthopaedic support comes into play.
We know that wearing heels has a negative impact on our back health if worn over prolonged periods of time. Does this same logic also apply to Conzuri shoes?
Let’s take a look at some of the factors. While it is true that the Conzuri insoles lift the heel up to enhance the height, they are also more cushioned than most high-heeled shoes.
That being said, a cushioned heel is still a heel, and the wearer is still on their tip toes like a regular heel.
While an argument could perhaps be made that these shoes offer less orthopaedic stress than other elevated heels, there is no way they offer less strain than if the wearer’s heels were on the ground.
So, with that in mind, it’s suggested, even by Conzuri themselves, to limit wearing these shoes to a couple of hours a day.
This way, your back will receive the rest it deserves to carry your new height, should you choose to try them.