Omega-3 is the collective term for fatty acids, which include alpha-linolenic acid (ALA), eicosapentaenoic acid (EPA), and docosahexaenoic acid (DHA).
ALA is found in plant-based foods such as chia seeds, flaxseed, spinach, legumes, and walnuts, while EPA and DHA are present in fatty fish and seafood.
Omega-3 fatty acids play a crucial role in forming neural membranes, synthesizing specific immune cells called eicosanoids, reducing inflammatory processes, and promoting brain health and development.
Given all the advantages of Omega-3’s impact on the human body, the demand for these supplements is rapidly increasing.
According to Grand View Research, it is expected that the annual growth rate of demand will be 8% from 2020 to 2028.
As the demand grows, new methods of production and ways of marketing Omega-3 supplements are also developing.
One way to meet consumer needs is through private label Omega-3 manufacturing.
In this article, we will delve into the production process, its benefits, and current trends in the modern market.
What Is Private Label Omega-3 Manufacturing?
Private label Omega-3 manufacturing is a production method where a client company orders the production of supplements from a manufacturing company but brands the product with its own label rather than the manufacturer’s brand.
This approach allows for presenting their brand in the market with lower production costs.
The client chooses the product format, composition, packaging design, and other relevant product characteristics.
They also handle the branding and marketing of the brand. In this production method, the manufacturer is responsible for the quality of the Omega-3 supplements produced, such as fish oils, capsules, syrups, and other products rich in fatty acids.
It is important not to confuse private label production with conventional production.
These are different methods of product implementation that differ in the following factors:
- Branding and Marketing: In private label production, branding and marketing belong to the client, while in conventional production, they are the responsibility of the product manufacturer.
- Quality Control: In private label production, the client has direct access to quality control and product specifications. This means that the client sets requirements for ingredients and the production process based on their own objectives. In conventional production, quality control and specifications are typically managed by the manufacturer.
- Assortment: In standard production, making changes to the quantity or characteristics of products can entail significant investments. Private label production allows the client company to make changes to their product range according to the contract terms.
- Risk and Inventory: In self-production, you would need to ensure proper storage conditions for the supplements in your warehouse. When ordering private label products, there is often no need for this, as a specific quantity is ordered for quick sales.
Why Choose Private Label Omega-3 Manufacturing?
Omega-3 manufacturing is a complex process that requires a knowledgeable approach.
However, private label production offers several advantages compared to conventional production methods.
Firstly, the company can focus on promoting its brand and creating marketing strategies while the manufacturer handles the production of Omega-3 supplements.
With independent production, a significant amount of time is devoted to development and production.
Secondly, the client can offer a unique private label product, attracting a larger customer base.
Thorough market research allows for identifying specific customer needs that can be incorporated into their private label products.
Outsourcing to a third-party company is often more cost-effective than establishing your production line from scratch, providing greater control over the pricing of the end product.
This presents an excellent opportunity to manage price competitiveness in the market, attracting a larger audience segment.
Additionally, by signing a contract with the manufacturer and ordering the required quantity at the moment, you eliminate the need for extensive investments in finding and renting warehouse space.
For anyone planning private label production, it is essential to remember that specific investments are needed for design development, as well as marketing and brand promotion in the market.
Moreover, the quality and safety of Omega-3 products must meet the standards and regulations, requiring resources and expertise.
The Process Of Private Label Omega-3 Manufacturing
Omega-3 manufacturing process encompasses several stages:
- Research and determination;
- Recipe development;
- Ingredient selection;
- Product packaging;
- Marketing and expansion.
Before choosing this type of production, let us provide a detailed explanation of each stage.
Research And Determination
Involves familiarizing yourself with the market of dietary supplements, understanding the preferences of the target audience, and developing a product that aligns with their expectations.
It is crucial at this stage to ascertain the final supplement form: capsules, liquid, tablets, or syrup.
Involves the search for and creation of the omega-3 product formula. This can be achieved with the help of specialists in the field of development.
It is important that the formula complies with safety standards set forth in the country where the product will be distributed.
Decide which type of omega-3 you will be producing – ALA from plant sources, or DHA and EPA from fish.
Identify reliable suppliers who will provide you with the raw materials for contract manufacturing.
Find a company that specializes in private label manufacturing, enter into an agreement with them, and provide the specifications developed earlier.
It is based on these specifications that the manufacturer will proceed with the production process.
The specifications should detail all characteristics of the final product, how it should be packaged, and labelled.
Marketing And Expansion
Omega-3 manufacturing requires effective brand promotion. Develop marketing strategies, taking into account the form of your product and the ultimate goal of promotion.
Utilize various marketing channels to showcase your brand. If you find it challenging to independently promote omega-3 products, consider hiring qualified professionals for assistance.
Quality Assurance In Private Label Omega-3 Manufacturing
When engaging in the promotion of dietary supplements, one must always keep in mind the quality and safety of one’s products.
They play a crucial role in consumer choice. Therefore, the final result must conform to industry standards and regulations.
This not only fosters trust with your customers and enhances your brand’s reputation but is also a legal requirement.
The foremost task is to study and understand regulatory requirements. These encompass general laws and regulations in the food sector as well as specific standards applicable to your products.
Regulatory requirements also apply to raw material suppliers, as the quality and safety of the final product depend on them.
Ensure adherence to standards and the manufacturer of your products – quality control, safety checks, physical, chemical, and microbiological analysis of the products. In case of changes in legislative documents, adapt promptly.
Trends In Private Label Omega-3 Manufacturing
The development of the omega-3 dietary supplement market has led to the growth of the aquaculture industry worldwide.
Global fish stocks could be depleted in the near future if solely relied upon. Therefore, fish farms cultivating specific types of fish and algae suitable for omega-3 production are emerging worldwide.
For example, in Ireland, as of 2020, the volume of organic aquaculture production reached 30,430 metric tons, which is the highest figure in the European region.
These statistics were published by the Scientific Research Institute of Organic Agriculture and the International Federation of Organic Agriculture Movements.
At the same time, a reciprocal relationship is observed: the growth of the aquaculture sector stimulates the omega-3 market’s expansion.
Your private label omega-3 manufacturing can keep up with the times and meet changing consumer demands thanks to the trend in organic aquaculture development.
If you wish to satisfy customer needs with quality products and lead in the dietary supplement market, you should seek a manufacturer that works with raw materials from a reliable and high-quality aquafarm.
This way, you can be confident that customers receive a safe and effective supplement, while you gain substantial profits and customer recognition.
Through private label omega-3 manufacturing, you gain control over your brand, the ability to quickly change the range of final products, and the capacity to oversee their quality.
By outsourcing the production task, you can devote more time to marketing your brand in the market and cultivating a positive attitude towards your trade name.